Granite Theatre SEO Optimization
Returned to the Granite Theatre website for a dedicated SEO, content-structure, and performance pass that improved Lighthouse results and produced an immediate increase in search traffic.
SEO & Performance Work
Several months after the initial Granite Theatre redesign, I returned to the site specifically to improve its search visibility and technical scores.
The work included keyword research, content restructuring, metadata improvements, page-level SEO cleanup, Lighthouse auditing, and Wix-specific performance optimization. The targeted Lighthouse reports and Wix tooling scores reached 100, and we saw roughly 30% growth shortly after the changes, followed by sustained improvement rather than a short-lived spike.
I liked this project because it gave me a chance to revisit a site after launch and evaluate it as a living product. The work was less about how the site looked and more about whether people could actually find it and whether the underlying structure supported that goal.